Annette Stockley
Vice President

 
National Swimming Pool Foundation, Certified Pool/Spa Operator®: Test Score 98, March 23, 2010

2010
N. Jonas & Co., Inc., Problem Solving for Swimming Pools, Coventry, RI: February 22
Atlantic City Pool & Spa Show, Atlantic City, NJ: January 25-27
• Dashboard Indicators: Key Vital Signs to Drive Your Profitability
• Sure-Fire Tips to Build Your Service Business
• The Secrets of Job Costing
• Your Greatest Tool for Business Success: Making The Numbers Work For You

2009
Accu-Care Supply, Chemical Seminar & Product Expo, Warwick, RI: March 17
Baystate Pool Supplies & Target Group Seminars, Atlantic Pool Products, GLI Pool Products, Hayward Pool Products, Zodiac Pool Care, Merlin Industries, Raypak, Marketing & Economic Climate, Foxwoods Casino, CT: February 11-12

2008
General Electric: Understanding Financing and Promotions

General Electric: Introduction to Financing
International Pool, Spa & Patio Expo, Las Vegas, Nevada: November 18-20
• Cheap & Easy Guerilla Marketing Tactics For Hot Tub Dealers To Outsmart,
   Outmarket & Outperform The Competition
• How To Attract All The First Time Spa Buyers Your Store Can Handle
• Improve Your Service Company’s Customer Service Performance!
• Help Them Grow Or Watch Them Go: Employee Retention Strategies That Really Work!
• How To Survive Your Employees, The Government, The Economy & The Weather, Part 1
• How To Survive Your Employees, The Government, The Economy & The Weather, Part 2
Atlantic City Pool & Spa Show, Hiring and Retraining Great Employees, Atlantic City, NJ: January 28-30
• Branding Can Increase Your Bottom Line
• A Niche Will Make You Rich
• Grace Under Pressure How To Control Your Emotional Behavior
• Professional Sales Management What’s It All About?
• Hiring & Retaining Great Employees

2007
Bullfrog Spas, Dealer Roundtable, Utah: March
King Technology, Inc., Spa Frog Dealer Training: October 15

Atlantic City Pool & Spa Show, Atlantic City, NJ: January 22-24
• How to Make a Million Dollars Servicing Pools
• Monopolize Your Marketplace-The New Rules of Marketing
• 10 1⁄2 Mistakes Managers Make
• Maximizing Employee Longevity, Productivity & Loyalty
• The Value of Value
• Building Powerful Sales Presentations
Bullfrog Spas, 2007 Sales Training Course, Utah: January
WaterLink Express Certified Water Testing Professional

2006
Atlantic City Pool & Spa Show, January 23-25
• Resolving Your Customer Disputes
• Growing a Profitable Service Business
• Too Much Customer Service Can Actually Hurt Your Business
• Marketing for Small to Medium Businesses
AQUA Excellence Certified Retailer: November
AQUA Show, Las Vegas, Nevada: November
• Turn Your Store into a Consumer Destination
• Ten Rules for Courting Baby-Boomers
• Identifying New Profit Centers & Unleashing Their Potential
• I Quit But Forgot To Tell You
• The Critical 7 Seconds

• The Wise RETAIL Method
• Train Wreck Sales: Turning Around Difficult Customers
• Real World Sales Techniques
• Achieve Off-the-Chart Service
• The 4 Best Kept Secrets of Business Growth
• The I Do's & Don'ts of Running a Business with Your Spouse

2005
The Leone Resource Group, Sales Master Course, February
Atlantic City Pool & Spa Show, Atlantic City, NJ: January 25-27
• The Seven Non-Negotiable Laws for Business Success
• The New Rules of Leadership
• Managing Your Emails – MS Outlook, Spam, Viruses, & More

2004
Certified AQUA Retailer of Excellence: November
AQUA Show, Las Vegas, Nevada: November
• Sales Day with Ray Leone
• Creating Customer Evangelists
• You Don’t Know What You Don’t Know
• Accountability
• What It Takes to Motivate People
• Real World Sales Skills Part I & II
• Negotiating and Closing Like a Pro
• Differentiate or Die
CareerTrack, Self-Discipline & Emotional Control: September 29
SkillPath Seminars, Attitude Tune-Up for Customer Service: February 4
Atlantic City Pool & Spa Show, Atlantic City, NJ: January
• Creating Employee Policies for Your Business
• How to Create a Killer Marketing Plan That Gets Results
• Make a Hot Tub Shopper a Hot Tub Buyer
• Risk Management & Loss Control
• Sell the Value, Not the Price
AQUA Conference & Expo, Las Vegas, Nevada: January
• Designing for Profits
• Visual Science
• Planning for a Successful Remodel/Buildout
• Finance Can Be Fun
• Six Steps to Hiring Achievers
• Sales Diagnostics
• How to Make Everyday a Great Day

2003
The National Spa & Pool Institute: November 4-7
• Business Law for the Pool & Spa Industry
• Create Your Own Dream Team-How to Hire, Train & Retrain Employees
• Ordinary to Extraordinary! 7 Secrets to Building Customer Loyalty
• Stop, Look, Touch & Buy! The Dynamics of Merchandising
• Doing More For Less! Maximize Sales With Creative Merchandising
• Innovative Marketing, & Inspired Employee Performance
• Keynote Presentation – Frank Abagnale
 
SkillPath Seminars, Dealing Effectively With Unacceptable Employee Behavior: March 28
Certified AQUA Retailer of Excellence: January
AQUA Retail Conference & Expo, Las Vegas, Nevada: January
• Getting Extraordinary Results from Ordinary People
• Power Promoting Unique Ideas for Promoting Your Retail Business
• The Art of War for Independent Retailers
• Nontraditional Marketing
• Managing Your Store to Peak Performance
• Making the Mundane Memorable
• How to Run a Sale
• How to Survive Your Employees, the Government, the Economy & the Weather

2002
Atlantic City Pool & Spa Show, Atlantic City, NJ
• Creating Value in the Sale
• A Blueprint for Effective Advertising
• Pooling Your Thoughts for a Powerful Memory
SkillPath Seminars: Excelling as a First-Time Manager or Supervisor: November 4
The National Spa & Pool Institute: November 1
• Hiring, Training & Managing to Success
• Chemical Treatment & Process Committee Symposium on Public Health & New Technologies, Part I
• Why Not Your Best?
• Hot Water Chemistry
SkillPath Seminars, Conflict Management Skills for Women: June 20

2001
Systemetrics, Inc., Introduction to Intuit Quickbooks 2000 & 2001: December 18
The National Spa & Pool Institute, Nature 2 Training: March 27
The National Spa & Pool Institute, Natural Enzymes & Phosphate Removal: March 27
The National Spa & Pool Institute, Basic Barracuda Training: March 27
Tutor Interactive Sales Training, Water Care System Baqua Spa
Tutor Interactive Sales Training, Water Care System Baquacil Ultra
Tutor Interactive Sales Training, Pinpoint Water Analysis System
Tutor Interactive Sales Training, Baquacil Pool Care System

2000
The National Spa & Pool Institute: November 7-9
• How to Market & Sell In a Cyber World – Getting Focused on What Customers Want & Expect
• Negotiation Skills For The Experienced Sales Professional – How To Increase Your
   Profitability & Selling Success
• Show & Sell – Designing Showrooms that Sizzle!
• MarketQuake 2010 Capturing the Trend Forces That Will Shape Your Future
• Capturing Market Dominance Street Smart Marketing Principles
Bullfrog Sales Institute, Utah: April 7

Zeneca Pool & Spa Products, Baquacil Training Program: 1998
Nature2, Swimming Pool Purification Equipment: May 22, 1996
Sustain Pool Care System, Certified Sustain Specialist: 1991
Baquacil Technical Training Seminar: September 15, 1987
Baquacil Technical Training Seminar: April 25, 1989
Baquacil Technical Training Seminar: May 16, 1990
Baquacil Technical Training Seminar: April 25, 1991