Kenneth Stockley
President

 
National Swimming Pool Foundation, Certified Pool/Spa Operator®: Test Score 85, March 23, 2010

2011
National NESPA (APSP Affiliate) Presentation on Pool and Spa Standards to Rhode Island Building Officials Association, Coventry, RI : June 29
Dynamic Experiences Group, Creating Extraordinary Customer Experiences, Boxborough, MA: March 30
Dynamic Experiences Group, Create & Coach an Extraordinary Team, Boxborough, MA: March 30
Aqua Comfort Technologies LLC, Aqua Comfort Heat Pump Sales/Service: March 24
Atlantic City Pool & Spa Show, January 24-25th
• Get in the Game: Facebook Marketing for Small Business
• Industry Economic Trends & Business Indicators for 2011
• Own Your Market: Yes, You Can!
Bullfrog Sales & Social Media, Atlantic City, NJ: January

2010
N. Jonas & Co., Inc., Problem Solving for Swimming Pools, Coventry, RI: February 22
Atlantic City Pool & Spa Show, Atlantic City, NJ: January 25-27
• Sure-Fire Tips to Build Your Service Business
• Dashboard Indicators: Key Vital Signs to Drive Your Profitability
• The Secrets of Job Costing
• Your Greatest Tool for Business Success: Making The Numbers Work For You

2009
CareerTrack Seminars, Criticism & Discipline Skills for Managers and Supervisors, Providence, RI: December 17
Accu-Care Supply, Chemical Seminar & Product Expo, Warwick, RI: March 17
Baystate Pool Supplies & Target Group Seminars, Atlantic Pool Products, GLI Pool Products, Hayward Pool Products, Zodiac Pool Care, Merlin Industries, Raypak, Marketing & Economic Climate, Foxwoods Casino, CT: February 11-12
Atlantic City Pool & Spa Show, Atlantic City, NJ: January 28
• The Power of Job Costing
• Fire Up Your Employees & Smoke Your Competition-How To Invite, Excite & Ignite
   Extraordinary Performance
• 10 Steps to Entrepreneurial Success
• Attracting & Retaining The High End Customer

2008
International Pool, Spa & Patio Expo, Las Vegas, Nevada: November 18
• Making Green Gorgeous, How To Create A “Green” Store That Looks and Sells Great!
• Service, A Necessary Evil or Profit Maker!
• How Builders & Contractors Can Get Top Dollar For Every Job
• How Builders & Contractors Can Stay Profitable In Tough Times
• How To Survive Your Employees, The Government, The Economy & The Weather, Part 1
• How To Survive Your Employees, The Government, The Economy & The Weather, Part 2
Atlantic City Pool & Spa Show, Atlantic City, NJ: January 28-30
• Staying Up In A Down World
• Act, Don’t React to Unacceptable Employee Conduct
• New Trends in Retail Design

2007
WaterLink Express Certified Water Testing Professional

Atlantic City Pool & Spa Show, Atlantic City, NJ: January 22-24
• How to Make a Million Dollars Servicing Pools
• Maximizing Employee Longevity, Productivity & Loyalty
• IRS Secrets You Should Know
• Building Powerful Sales Presentations
• The Value of Value

2006
Bullfrog Spas, Dealer Roundtable, Utah
Atlantic City Pool & Spa Show, January 23-25
• Resolving Your Customer Disputes
• Growing a Profitable Service Business
• Too Much Customer Service Can Actually Hurt Your Business
• Marketing for Small to Medium Businesses
AQUA Excellence Certified Retailer: November
AQUA Show, Las Vegas, Nevada: November
• Pricing Service & Products
• Cash Flow & Cash Flow Budgeting
• Labor Pricing
• I Quit But Forgot To Tell You
• The Critical 7 Seconds

• Taking Control of Your Future: Valuing Your Business & Planning for Succession
• Uncover the Success Strategies Hidden in Your Financial Statements
• Real World Sales Techniques
• Achieve Off-the-Chart Sales & Service
• The 4 Best Kept Secrets of Business Growth
• The I Do's & Don'ts of Running a Business with Your Spouse

2005
The Leone Resource Group, Sales Master Course, February
Atlantic City Pool & Spa Show, Atlantic City, NJ: January 25-27
• Balancing, Estimating, Job Costing & Accounting
• The New Rules of Leadership
• The Seven Non-Negotiable Laws for Business Success

2004
Atlantic City Pool & Spa Show, Atlantic City, NJ: January
• How To Create a Killer Marketing Plan That Gets Results
• How to Know When the Profit Starts
• Make a Hot Tub Shopper a Hot Tub Buyer
• Risk Management & Loss Control
• Sell the Value, Not the Price
Certified AQUA Retailer of Excellence: January
AQUA Conference & Expo, Las Vegas, Nevada: January
• How to Make Everyday a Great Day
• Genesis 3: Job Costing For Profit vs. Existence
• Finance Can Be Fun
• Six Steps to Hiring Achievers
• Sales Diagnostics
SkillPath Seminars, Attitude Tune-Up for Customer Service: February 4
Certified AQUA Retailer of Excellence: November
AQUA Show, Las Vegas, Nevada: November
• Sales Day with Ray Leone
• Creating Customer Evangelists
• Creating Synergy
• Accountability
• What It Takes to Motivate People
• Real World Sales Skills Part I & II
• Negotiating & Closing Like a Pro
• Differentiate or Die
CareerTrack, Self-Discipline & Emotional Control: September 29, 2004

2003
The National Spa & Pool Institute: November 4-7
• Vinyl Liners-Measuring to Installing
• Create Your Own Dream Team-How to Hire, Train & Retrain Employees
• Ordinary to Extraordinary! 7 Secrets to Building Customer Loyalty
• Stop, Look, Touch & Buy! The Dynamics of Merchandising
• Doing More For Less! Maximize Sales With Creative Merchandising, Innovative Marketing, & Inspired
   Employee Performance
SkillPath Seminars, Dealing Effectively With Unacceptable Employee Behavior: March 28
Bullfrog Sales Institute, Utah: January 15
Certified AQUA Retailer of Excellence: January
AQUA Retail Conference & Expo, Las Vegas, Nevada: January
• Getting Extraordinary Results from Ordinary People
• Power Promoting Unique Ideas for Promoting Your Retail Business
• The Art of War for Independent Retailers
• Nontraditional Marketing
• Managing Your Store to Peak Performance
• Making the Mundane Memorable
• How to Run a Sale
• How to Survive Your Employees, the Government, the Economy & the Weather

2002
Atlantic City Pool & Spa Show, Atlantic City, NJ
• Creating Value in the Sale
• A Blueprint for Effective Advertising
• Pooling Your Thoughts for a Powerful Memory
 
The National Spa & Pool Institute: November 1
• Hiring, Training & Managing to Success
• Chemical Treatment & Process Committee Symposium on Public Health & New Technologies, Part I
• Why Not Your Best?
• New Technologies Part I
• Hot Water Chemistry

2001
The National Spa & Pool Institute, Nature 2 Training: March 27
The National Spa & Pool Institute, Natural Enzymes & Phosphate Removal: March 27

2000
The National Spa & Pool Institute: November 7-9
• How to Market & Sell In a Cyber World – Getting Focused on What Customers Want & Expect
• Negotiation Skills For The Experienced Sales Professional – How to Increase Your
   Profitability & Selling Success
• Show & Sell – Designing Showrooms that Sizzle!
• Capturing Market Dominance Street Smart Marketing Principles
• MarketQuake 2010 Capturing The Trend Forces That Will Shape Your Future
 

 
Baquacil Technical Training Seminar: June 15, 1993
Baquacil Technical Training Seminar: June 1, 1992
Kreepy Krauly Training in the Sales & Service: March 15, 1991
The National Spa & Pool Institute, Advanced Water Chemistry: 1990
Baquacil Technical Training Seminar: March 17, 1988
Baquacil Technical Training Seminar: September 15, 1987
Baquacil Technical Training Seminar: March 21, 1984
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